Digital PR Tool
With the explosive growth of information sources available on the World Wide Web, it has become increasingly necessary for organizations to utilize automated tools in find the desired information resources, and to track and analyze their usage patterns.
In the most recent years the web has given the possibility to a vast public to publish many types contents. Blogs, forums and social networks, often named Social Media, are powerful tools that permit users to write on any topic, creating a community of member's who can rely on each other by sharing ideas and essential advice.
Not only internet users share emotions and sensations, they often express their personal opinion on products or services of a company.
These factors give rise to the necessity of creating server-side and client-side intelligent systems that can effectively mine, track and analyze knowledge about:
- Business strategic monitoring
- Political strategic monitoring
- Intellectual property intelligence
- Community management
- Brand monitoring
- Marketing Web monitoring
- Market research intelligence
- Monitor Competition, get competitive intelligence
- Viral Campaign monitoring
- Corporate monitoring
